Currently, there is another boom happening, similar (but much larger) than the dot-com boom of 2000 and the social media avalanche. If you haven’t guessed yet, I’m referring to mobile. There are over four billion mobile phones in use today. So, how can you profit from mobile? Well, you do so through text marketing software!
Mobile text marketing (or SMS marketing), as it’s called, is the most powerful direct response medium right now. The conversion and intervention rate crushes any other form of advertising online or offline. Businesses are nothing as high as 30% “take action” rates. That’s insane and highly profitable!
Text Messaging Marketing Tips and Tricks
What ways are business owners using text messaging marketing? Here are just some examples:
Short-code and keyword integration. This is where you can get a keyword (SUSHI, for instance). Then, you can have your customers text this keyword to your specific short code number to get a special deal or discount. Once they do that, they are automatically subscribed to your text marketing database.
You can then send promotions out anytime and be sure that 97% of those people will see it. Expect between 11-30% to take you up on offer, too! Text messaging marketing like this offers a tremendous response rate.
Appointment reminders. With mobile text marketing, you can send appointment reminders 45 minutes before someone comes to see you. This is huge because it reduces no-shows by 50% or more. People forget all of the time, and it costs businesses more money than they think. Now, that problem is solved, which will grow your income substantially.
E-Cards. You can send polite e-cards to customers with text marketing. This will keep your name in front of them, yet provide them a happy greeting on a birthday, for instance.
Mobile coupons. It’s hard to find anyone who’s not looking for a deal these days. You can send a mobile coupon offering a discount or a freebie then watch as your business gets flooded with customers.
What I’ve described here is just the tip of a colossal iceberg when it comes to text message marketing using mobile. It’s still in the early stages, and those that Hop-on will capitalize and profit tremendously. This is not a fad, as everyone has a mobile device these days.
The Benefits of a Text Message Marketing Strategy
It doesn’t matter what sort of business you run; text message marketing can help you fulfill your clients’ wants and needs. Without a doubt, there are certain constants across all industries and businesses when it comes to fulfilling a customer’s wants and needs. The following text message tips and tactics can help you improve your customer relations and your company’s ability to satisfy their market’s wants and requirements.
Make Things as Simple and Convenient as Possible
Keeping your strategy consistent and straightforward is always recommended when utilizing an SMS text message marketing campaign. The significant aspect of SMS text marketing is that you can concisely and clearly define where, when and how someone can act on your latest text ad.
Make Your Deals Easy to Understand
Often when using an SMS text message marketing software, some people will promote every product they have in one swoop, all at the same time. There is a great chance that you too have many various products and offers – which is great.
However, for best marketing text message results you may be better off promoting one single thing. Typically better results are achieved by doing this. It is important to not annoy or overwhelm people with your text ads.
Make your Offer as Clear as Possible
Be sure that people understand your text advertisement. If someone does not understand your message, they may delete it quickly.
Keeping your marketing text messages clear and concise helps to make the decision-making process easier for your clients. It has been proven that folks take action when the call to action is extremely simple.
Always Offer Something Awesome
This rings particularly true with regards to high priced items and services.
With text message marketing it is possible to offer limited-time only deals on specific products and services. This sort of strategy works well in building hype and anticipation.
Once the market realizes that you offer great deals via SMS messaging, they will be more likely to open your text ad and talk about your company with their friends and families.
It’s Important to Be Truthful, Genuine and Sincere
When someone opens your text message, this person is necessarily accepting your business into their life.
Remaining sincere with your clients is essential to establishing a good relationship with your customers. It is very easy to use a text SMS marketing campaign to connect with people on a deeper level.
Your customers will respect you and your business for being so genuine. If in doubt, keep it as real as possible.
The Importance of Text Message Marketing Campaigns
Connecting and building relationships with customers, as well as future customers, is critical for just about every business. Implementing a sound SMS text marketing campaign into your business strategy can build customer trust and loyalty.